Fiery Spark Feifei Karakter Merek dek Fei Tian, Ning Huang and Wenqing Zhu

Fiery Spark Feifei Karakter Merek dek Fei Tian, Ning Huang and Wenqing Zhu adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

PerakPeriklanan· 2025

Fiery Spark Feifei Karakter Merek

dek Fei Tian, Ning Huang and Wenqing Zhu

Klien: iflytek Co.,Ltd.

Pamenang A' Design Award Perak dalam Kategori Periklanan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #162636

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tantang Fiery Spark Feifei Karakter Merek

Fiery Spark Feifei adolah karakter merek nan dibuek untuak iFLYTEK, sabuah parusahoan nan bagarak di bidang kacadasan buatan. Karakter ko punyo bantuak nan sadarano jo garih-garih nan aluih sarato panampilan nan ramah. Warno putiah manjadi warno dominan, nan manggambaran kamungkinan tabuka di bidang kacadasan buatan, sadangkan warno aksen diambiak dari logo merek. Fiery Spark Feifei barfungsi sabagai asisten online di website jo aplikasi parusahoan, manyadioan layanan tanyo jawab. Karakter ko juo muncul dalam produk budayo, kampanye, jo pameran.

Pangakuan

Tantang A' Design Award Perak

Fiery Spark Feifei Karakter Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Fiery Spark Feifei Karakter Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Fiery Spark Feifei Karakter Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Dimensi & Kemasan: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tag: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Teknologi Produksi: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Tantangan Desain: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Penelitian: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspirasi: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Durasi Proyek: The project started in February 2024 in Hefei.
Alua Operasi: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Anggota Tim: Fei Tian, Ning Huang, Wenqing Zhu
Kredit Gambar: iflytek Co.,Ltd.