Mahjong Lucky Coffee Fungsi Utama: Kemasan Kopi by Wenduan Su

Mahjong Lucky Coffee Fungsi Utama: Kemasan Kopi by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2025

Mahjong Lucky Coffee Fungsi Utama: Kemasan Kopi

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Fungsi Utama: Kemasan Kopi

Teks Buku: Mahjong Lucky Coffee marupokan rancangan kemasan kopi nan diilhami dek mahjong, permainan tradisional Cino. Satiok kantuang manampuang kopi untuak sabulan, nan samo jo duo tangan kartu mahjong. Salah satu tangan disusun sabagai tangan nan manang. Tangan nan kaduo diselesaikan dek pambali, dek karano satiok porsi kopi diambiak sarupo kartu, jo polanyo tatap indak dikatahui sampai porsi tu dibukak. Warna oranye jo merah nan tagas sarato hurufnyo nan mudo manyasuaikan diri jo konsumen mudo. Duo raso kopi disadiokan. Kemasan iko marubah kabiasaan sahari-hari manjadi sabuah permainan.

The Recognition

About the A' Design Award Gangsa

Mahjong Lucky Coffee Fungsi Utama: Kemasan Kopi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Mahjong Lucky Coffee Fungsi Utama: Kemasan Kopi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Mahjong Lucky Coffee Fungsi Utama: Kemasan Kopi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.