Luna Alpina Pangkamasan dek Arman Auzhanov

Luna Alpina Pangkamasan dek Arman Auzhanov adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2025

Luna Alpina Pangkamasan

dek Arman Auzhanov

Klien: Eurasia Elite

Pamenang A' Design Award Perak dalam Kategori Kamasan

29,600

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #163103

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Luna Alpina Pangkamasan

Arman Auzhanov, disainer dari Kazakhstan, manciptoan proyek vodka nan lengkap untuak sektor premium. Inyo mangunoan gambar Bulan jo Angkasa sabagai kode semantik nan jelas nan badasarkan bahan teknologi modean. Positioning-nyo batumpu pado duo USP: emosional (vodka diproduksi sasuai jo fase-fase Bulan) dan rasional (dibarsihkan mangunoan panyariang Batu Bulan). Botol nan babentuk khusus ko ado debossing sarupo kawah bulan. Untuak label-nyo, inyo mangunoan bahan jo mikrokristal nan manciptoan gambar dinamis langik babintang, dan Lensa Fresnel untuak gambar Bulan. Pangkamasan hadiah futuristik malangkapi citra ko.

Pangakuan

Tantang A' Design Award Perak

Luna Alpina Pangkamasan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Luna Alpina Pangkamasan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Luna Alpina Pangkamasan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimensi & Kemasan: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tag: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Teknologi Produksi: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Tantangan Desain: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Penelitian: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspirasi: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Durasi Proyek: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Alua Operasi: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Paten: Copyrights belong to Arman Auzhanov, 2021-2024