Hong Lou Meng Dream Ten Fungsi Utama: Kemasan Minuman Keras by Chuan Zhang

Hong Lou Meng Dream Ten Fungsi Utama: Kemasan Minuman Keras by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2025

Hong Lou Meng Dream Ten Fungsi Utama: Kemasan Minuman Keras

by Chuan Zhang

Client: Chuan Zhang

A' Design Award Basi Winner in Kamasan Category

10,036
Verified Award Winner
Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Fungsi Utama: Kemasan Minuman Keras

Teks Buku: Hong Lou Meng Dream Ten marupokan sabuah desain kemasan mewah untuak baijiu, minuman keras tradisional Cino. Siluet botol iko mangikuti bantuak atok Grand View Garden, sabuah latar tampek nan tadapek dalam novel klasik Dream of the Red Chamber. Pola daun pisang disusun di sakuliliang botol basacara balapih, mangingekkan kapado rok nan balipek-lipek. Botol iko dibuek dari keramik pilihan sarato dipacik jo teknik cloisonne enamel, sabuah kariya tangan tradisional Cino. Warno-warno nan kontras mambuek bantuak botol tampak jaleh sacaro visual. Bantuak botol iko mandukuang kamudahan mamacik sarato mambukak, sadangkan label nan jaleh manyajikan informasi tantang produk.

The Recognition

About the A' Design Award Basi

Hong Lou Meng Dream Ten Fungsi Utama: Kemasan Minuman Keras adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Hong Lou Meng Dream Ten Fungsi Utama: Kemasan Minuman Keras dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Hong Lou Meng Dream Ten Fungsi Utama: Kemasan Minuman Keras dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang