Gangsa Kamasan · 2025
Vegetable Box Pakaging
- A' Design Award Gangsa 2025 in Kamasan
- CLIENT: Hagata Farm
- Estimated Number of Design Views: 15,333
- Verification code 95F3D85514 · Verify this award
Colors
About Vegetable Box Pakaging
Rancangan ko mangubah sayua-sayuan manjadi seni nan lahia dari tanah, malibatkan indra malalui rupa dan baunyonyo. Motif nan diilhami dek matohari ko macamin panampang lintang wortel, malambangkan hubuangan antaro pamambagi jo panarimo. Rancangan ko manyajikan sayua-sayuan nan biaso jo caro nan baru dan kreatif. Label dibentuk dari bahan nan manjago kautuahan pakaging, mamungkinan untuak pakai baliak sasudah dibagikan sabagai hadiah. Pandekatan nan tapikirkan ko maningkatan nilai sayua-sayuan nan dipersepsikan, mambueknyo labiah bamaknoan sabagai hadiah dan mampajaleh pangalaman untuak pamambagi dan panarimo.
About the A' Design Award Gangsa
Vegetable Box Pakaging adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Vegetable Box Pakaging dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Vegetable Box Pakaging mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
- Dimensions & Packaging
- 300 mm (w) x 235 mm (d) x 70 mm (h)
- Tags
- gift, package design, farmer, vegetable, foil stamping
- Production Technology
- This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
- Design Challenge
- The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
- Research
- The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
- Inspiration
- Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
- Project Duration
- The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
- Operation Flow
- Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
- Image Credits
- #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.
