Perak Grafik · 2025
What Next Identitas Marek
- A' Design Award Perak 2025 in Grafik
- CLIENT: Zero Bureau
- Estimated Number of Design Views: 83,319
- Verification code 3F7B160337 · Verify this award
Colors
About What Next Identitas Marek
Hasil visual akhia dicapai jo mangambiak sabuah simbol dan maubahnyo jadi tando tanyo jo maletakkannyo di ateh sabuah segi ampek ketek di bawah (sabuah bagian 1/4 nan diekstrak dari segi ampek gadang di atahnyo) dan maletakkannyo di titiak seimbang sambia tatap dalam kaimbangan, manciptoan sensasi visual ketegangan jo penataan ulang elemen nan minimal. Logo What Next, samaja jo namonyo, adolah sabuah oksimoron dalam sasuatu caro, sabuah patanyoan dan jawaban sakaligus, manciptoan gesekan. Sacaro mandiri, tando-logo adolah sabuah ketidaksempurnaan nan saderhano dan disangajo serta wadah komunikasi nan luruih, barusaho manciptoan banyak jo usaho nan sadikik.
About the A' Design Award Perak
What Next Identitas Marek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. What Next Identitas Marek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. What Next Identitas Marek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
