Hagata Farm Pickles Kamasan by Kikumi Yoshida

Hagata Farm Pickles Kamasan by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2025

Hagata Farm Pickles Kamasan

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #164705

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hagata Farm Pickles Kamasan

Untuak mancerminkan kapribadian klien, logo manggabungan tangan klien jo biji lobak daikon sabagai motif. Kareh hijau di ateh tutuik malambangkan daun lobak daikon. Warno jo vitalitas sayua tu diekspresikan malalui pola titiak-titiak halus nan manyampaikan tekstur jo kadalaman. Untuak manantoan kasawahan warna putiah lobak daikon, desain label dijago tatap minimal. Kareh hijau nan manutuiaki tutuik juo bafungsi sabagai kamasan jo surek tarimo kasiah nan tacetek di sisi balakang, mampakuek hubungan antaro produk jo palanggan.

The Recognition

About the A' Design Award Basi

Hagata Farm Pickles Kamasan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Hagata Farm Pickles Kamasan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Hagata Farm Pickles Kamasan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao