Joy To Go Pakaging dek Du Qingyu and Zhang Jun

Joy To Go Pakaging dek Du Qingyu and Zhang Jun adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2025

Joy To Go Pakaging

dek Du Qingyu and Zhang Jun

Klien: Joy Studio

Pamenang A' Design Award Basi dalam Kategori Kamasan

11,639

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #165104

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Joy To Go Pakaging

Pakaging pangantaran makanan siap saji Joy To Go ko maintegrasikan karekter IP nan imiak banamo Joy jo makanan, manciptoan rancangan nan tasatupaduik di saluruah sistem pakaging. Elemen-elemen nan pangecek ko indak hanyo dirancang untuak kasenangan sajo, tapi juo maherekan mekanisme mambukak pakaging tu. Contohonyo, karekter jo hamburger di kapalonyo ditunjuakkan di pakaging hamburger. Bahan-bahan hamburger nan labiah banyak dapek dicaliak sacaro barangsuran stlah pangguno mambukak tutuiknyo. Salain tu, pakaging ko dapek digunoan baliak, dima polonyo dapek disobek untuak mambua tando buku, nan mambantu mampromosian kasadaran lingkungan.

Pangakuan

Tantang A' Design Award Basi

Joy To Go Pakaging adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Joy To Go Pakaging dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Joy To Go Pakaging dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensi & Kemasan: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Tag: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Teknologi Produksi: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Tantangan Desain: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Penelitian: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspirasi: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Durasi Proyek: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Alua Operasi: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Anggota Tim: Du Qingyu
Zhang Jun
Kredit Gambar: Du Qingyu