Yummy Ilustrasi Ip by Du Qingyu and Zhang Jun

Gangsa Grafik · 2025

Yummy Ilustrasi Ip

by Du Qingyu and Zhang Jun

A' Design Award Gangsa 2025 in Grafik
CLIENT: Joy Studio
Estimated Number of Design Views: 11,908
Verification code F1F261BEBE · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Yummy Ilustrasi Ip

Sakumpulan ilustrasi ko tainsipirasi dek manangkok kagembiraan saderhana dalam kahidupan sahari-hari. Kombinasi warna ditujuan untuak manciptoan suasana nan mariah dan mambangkikan emosi gembira urang. Kasukaan karakter tahadok makanan ditunjuakan malalui ekspresi muko dan parubahan badan wakatu mamegang makanan. Sakumpulan ilustrasi ko dapek diterapkan pado promosi merek dan pakagiang produk untuak maningkakan pangakuan merek dan maminuhi kabutuhan emosional pangguno.

About the A' Design Award Gangsa

Yummy Ilustrasi Ip adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yummy Ilustrasi Ip dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yummy Ilustrasi Ip mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Press Kit

Unique Properties: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimensions & Packaging: Image size 1800Pixels x 1800Pixels
Tags: character design, food, colorful, illustration, happiness
Production Technology: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Design Challenge: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Research: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspiration: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Project Duration: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Operation Flow: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Image Credits: Du Qingyu