128 Bpm Kemasan Gin dek Ximena Ureta adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2025

128 Bpm Kemasan Gin

dek Ximena Ureta

Klien: Contraseña Magazine

Pamenang A' Design Award Ameh dalam Kategori Kamasan

114,004

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #165216

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang 128 Bpm Kemasan Gin

128 Bpm adolah desain kemasan jo label untuak boto gin. Namonyo marujuak ka tempo musik 128 ketukan per menit, iramo nan takaik jo detak jantuang nan sanang. Konsepnyo badasarkan Blues, sabuah genre musik nan mambantuak banyak gaya musik sasudahnyo. Buruang-buruang malambangkan pajalanan musik sapanjang sajarah sarato mangumpuakan tanaman botani nan dipakai dalam gin. Sayok malambangkan kabebasan kreatif. Label muko jo balakang dicetak di ateh karateh katun perekat sorang jo hasil akhia matte nan lambuik bak beludru. Foil ameh, varnis, embossing jo debossing malangkokan desain iko.

Pangakuan

Tantang A' Design Award Ameh

128 Bpm Kemasan Gin adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. 128 Bpm Kemasan Gin dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. 128 Bpm Kemasan Gin malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimensi & Kemasan: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Tag: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Teknologi Produksi: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Tantangan Desain: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Penelitian: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspirasi: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Durasi Proyek: 128 Bpm was launched in Chile on September 4, 2024.
Alua Operasi: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Anggota Tim: Art Direction and Design: Ximena Ureta
Kredit Gambar: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.