Perak Grafik · 2025
Texture Maker Pambaharu-an Marek
by Texture Maker Enterprise Co. Ltd.
- A' Design Award Perak 2025 in Grafik
- CLIENT: Texture Maker Enterprise Co., Ltd.
- Estimated Number of Design Views: 80,869
- Verification code D399807146 · Verify this award
Colors
About Texture Maker Pambaharu-an Marek
Texture Maker, nan diposisikan sabagai ahli dalam desain tekstur makanan, alah marumuihkan baliak strategi jo identitas marek untuak manunjang ekspansi global. Dibangun atas dasar ilmu pangan jo keahlian desain, sistem baru ko mancerminkan misi untuak manciptoan produk nan istimewa basamo klien. Malalui diskusi nan mandalam salamo bulan-bulan jo tim branding eksternal, inyo manunjuakkan kamampuan untuak mamimpin tren, mahadirkan solusi nan baragam, dan marancang produk nan mangilhami pangalaman kuliner nan manyenangkan jo mancangkikan di saluruah dunia.
About the A' Design Award Perak
Texture Maker Pambaharu-an Marek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Texture Maker Pambaharu-an Marek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Texture Maker Pambaharu-an Marek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Tags
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Production Technology
- Adobe Creative Suite, Co-create Workshop
- Design Challenge
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Research
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiration
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Project Duration
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Operation Flow
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Image Credits
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
