Mua Yik Hand-Picked Series Fungsi Utama: Kamasan Tas Teh by Mua Yik Tea is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2025
Mua Yik Hand-Picked Series Fungsi Utama: Kamasan Tas Teh
by Mua Yik Tea
Client: Mua Yik Tea
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #165641The Design
About Mua Yik Hand-Picked Series Fungsi Utama: Kamasan Tas Teh
Teks Buku: Mua Yik Hand-Picked Series marupokan kamasan kotak hadiah untuak tas teh gunuang tinggi nan dipetik jo tangan. Kotak iko baukuran 225 kali 125 kali 75 milimeter jo kapasitas 20 tas teh. Sabuah pambungkuih pinggang manampilkan satiok jinih teh, sahinggo isinyo dapek dipiliah jo mudah. Satiok ikon di ateh kotak dibuek dalam bantuak tear-open (dikoyakkan untuak mambuka), nan manjadian kagiatan mambuka kotak sabagai ritual nan tanang. Guratan kuas nan abstrak sarato warno-warno di kotak mairek-irek gunuang jo rimbo tampek teh iko tumbuah. Kotak iko dicetak jo tinta kadalai (soy ink) di ateh kertas daua ulang, sarato pambungkuih plastik dipagunokan sasadikik mungkin.
The Recognition
About the A' Design Award Basi
Mua Yik Hand-Picked Series Fungsi Utama: Kamasan Tas Teh adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Mua Yik Hand-Picked Series Fungsi Utama: Kamasan Tas Teh dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Mua Yik Hand-Picked Series Fungsi Utama: Kamasan Tas Teh dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
- Dimensions & Packaging
- 225mm x 125mm x 75mm
- Tags
- Beverages Packaging, muayiktea, whole-leaf, teabag, natural
- Production Technology
- Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
- Design Challenge
- The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
- Research
- The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact.
- Inspiration
- Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
- Project Duration
- The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
- Operation Flow
- This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
- Patents
- Mua Yik Ltd
- Team Members
- Mua Yik Tea and Mingisland
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