Grandpa Gui Kemasan Teh dek Jinxin Liu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2025

Grandpa Gui Kemasan Teh

dek Jinxin Liu

Klien: Grandpa Gui

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #166449

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Grandpa Gui Kemasan Teh

Kakek Gui adalah desain kemasan teh nan dirancang untuak sabuah merek teh herbal. Kemasannyo dibuek dari kertas khusus doff, dicetak jo warna Pantone sarato disempurnokan jo teknik embossing. Ilustrasi tanaman herbal jo bungo nan tadapek di dalam teh tu ditampilkan di permukaan kemasan. Palet warna nan lembuik marefleksikan karakter produk nan ringan. Strukturnyo mampakayo bentuak kotak pesawaik (airplane box) tradisional nan digabungkan jo bantuak lipatan/gulungan tradisional Cino. Metode gulungan ko mampatahankan biaya produksi supayo tetap randah, sakaligus mambari kemasan ko tampilan nan khas jo mancolok.

Pangakuan

Tantang A' Design Award Gangsa

Grandpa Gui Kemasan Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Grandpa Gui Kemasan Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Grandpa Gui Kemasan Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensi & Kemasan: Width 270 mm x Depth 100 mm x Height 95 mm
Tag: Packaging, Tea, Chinese Culture, Women, Herbs
Teknologi Produksi: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Tantangan Desain: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Penelitian: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspirasi: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Durasi Proyek: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Alua Operasi: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Anggota Tim: Designer: Jinxin Liu
Kredit Gambar: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu