Gangsa Grafik · 2026
Rebrand Next Fungsi Utamo: Branding
by Eluan Araujo
- A' Design Award Gangsa 2026 in Grafik
- CLIENT: Ash Studio
- Estimated Number of Design Views: 13,468
- Verification code 90F81FC4E2 · Verify this award
Colors
About Rebrand Next Fungsi Utamo: Branding
Teks Buku: Proyek ko manampilkan sistem identitas visual nan didesain untuak mangambarkan kabasamoan jo kalanjutan antaro barbagai generasi dalam kontek institusi nan basamo. Usulan ko badasarkan struktur geometri nan janiah jo modular nan mamungkinkan panarapan nan fleksibel sambia manjago konsistensi visual. Simbol ko manggabuangkan kasadarhanoan formal jo kadalaman simbolik, sainggo mambuek inyo bisa disasuaikan ka barbagai format jo audiens. Hasianyo adolah identitas nan tahan lamo jo fungsional nan cocok untuak lingkuangan nan mambutuahkan kasaimbangan antaro ungkapan kontemporer jo tradisi.
About the A' Design Award Gangsa
Rebrand Next Fungsi Utamo: Branding adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Rebrand Next Fungsi Utamo: Branding dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Rebrand Next Fungsi Utamo: Branding mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
- Dimensions & Packaging
- The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
- Tags
- branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
- Production Technology
- The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
- Design Challenge
- The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
- Research
- Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
- Inspiration
- This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
- Project Duration
- The project was developed between March and April 2024 in Curitiba, Brazil.
- Operation Flow
- The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.
