Chinese Zodiac Gift Box Kotak Hadiah by Tao Ran

Chinese Zodiac Gift Box Kotak Hadiah by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2025

Chinese Zodiac Gift Box Kotak Hadiah

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Kotak Hadiah

Kotak Hadiah Shio Cino adolah kotak kamasan nan dibuek untuak boneka Shio Cino. Satiok gambar binatang shio digambar jo garih nan sederhana, indak jo caro ilustrasi tradisional. Satiok pola tatap ringkeh sarato mudah dikenali, manyatukan tema kuno jo bahaso visual modern. Kotak lua dibuek dari gray board 1000g sarato kertas ice white 128g jo teknik hot stamping. Kotak dalam dibuek dari gray board 500g sarato kertas ice white 128g jo teknik hot stamping sarato talampia EVA nan diukia. Kotak ko dirancang sabagai hadiah untuak sanak sudaro.

The Recognition

About the A' Design Award Gangsa

Chinese Zodiac Gift Box Kotak Hadiah adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Chinese Zodiac Gift Box Kotak Hadiah dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Chinese Zodiac Gift Box Kotak Hadiah mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.