Restbase Rancangan Logo jo Identitas Korporat by Sxdesign is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2025

Restbase Rancangan Logo jo Identitas Korporat

by Sxdesign

Client: RestBase

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #169962

View at A' Design Award Press Release Award Badge

Colors

The Design

About Restbase Rancangan Logo jo Identitas Korporat

Restbase adolah rancangan logo jo identitas korporat nan dibuek untuak sabuah merek nan fokus ka istirahaik jo pamulihan. Wordmark iko manggabuangkan bantuak huruf serif jo sans serif jo jarak nan sangajo dibuek, mancimbangkan kasatabilan jo aliran. Monogram RB, nan barasa dari wordmark, dikambangkan manjadi pola rangko basudut. Warna oranye nan hangaik dipadankan jo fotografi monokrom untuak mangungkapkan baiak enerjik maupun katanangan. Pancetakan dilakukan jo metoda barkualitas tinggi di ateh bahan nan dapek didaua ulang. Identitas iko manampilkan istirahaik sabagai sabuah praktik nan aktif jo disiplin, indak sekadar wakatu senggang nan pasif doh.

The Recognition

About the A' Design Award Gangsa

Restbase Rancangan Logo jo Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Restbase Rancangan Logo jo Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Restbase Rancangan Logo jo Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimensions & Packaging: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Tags: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Production Technology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Research: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiration: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Project Duration: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operation Flow: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patents: sxdesign
Team Members: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Image Credits: sxdesign