Daity Ais Loli Raso Buah by Mohsen Koofiani

Daity Ais Loli Raso Buah by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2025

Daity Ais Loli Raso Buah

by Mohsen Koofiani

Client: Zarrin Ghazal Co. - DAITY Ice cream

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #170509

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daity Ais Loli Raso Buah

Rancangan ko diciptoan dalam gaya pop-art modern nan vibrant. Panggunoan warna tajam nan diilhami musim panas dikombinasian jo tipografi gadang nan jelas adolah ciri utamo rancangan ko, mamastian informasi cepat tasampaikan ka audiens. Warna-warna nan dipiliah badasarkan raso produk, manciptoan dayo tarik visual untuak anak-anak, mambao raso gumbira untuak remaja, sarto manyampaikan kualitas jo kasihatan untuak urang dewasa.

The Recognition

About the A' Design Award Gangsa

Daity Ais Loli Raso Buah adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Daity Ais Loli Raso Buah dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Daity Ais Loli Raso Buah mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensions & Packaging: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tags: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Production Technology: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Design Challenge: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Research: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiration: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Project Duration: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Operation Flow: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Image Credits: Creator and design Mohsen Koofiani