Woosmell Kemasan Parfum by Sun Wang and Sun Xi

Woosmell Kemasan Parfum by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2025

Woosmell Kemasan Parfum

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Perak Winner in Kamasan Category

27,117

Verified Award Winner

Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Kemasan Parfum

Woosmell adolah rancangan kemasan nan bisa dipakai baliak nan dibuek untuak sabuah merek parfum. Kantong bagian lua babantuak bak kantong makan siang jo tabuek dari Tyvek, yaitu karateh sintetis nan tahan lamo. Kantong tu bisa dibaok sabagai aksesori sahari-hari sasudah produk dibukak, jadi kemasannyo indak tabuang. Satiok set punyo bola diffuser dari gabus nan dipasang di lihia botol parfum. Sumbu kapeh di dalam bola gabus tu maalirkan cairan jo malapehkan baun harum nan lambuik tanpa api. Rancangan ko manghubuangkan parfum jo pamakaian sahari-hari nan praktis.

The Recognition

About the A' Design Award Perak

Woosmell Kemasan Parfum adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Woosmell Kemasan Parfum dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Woosmell Kemasan Parfum adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi