Ameh Kamasan · 2025
Guijiu 20 Kamasan Minuman Barakohol
by Liandong Zhang and Xueqian Zhang
- A' Design Award Ameh 2025 in Kamasan
- CLIENT: Guizhou Guijiu Group Co., Ltd
- Estimated Number of Design Views: 135,362
- Verification code 52822D8621 · Verify this award
Colors
About Guijiu 20 Kamasan Minuman Barakohol
Guijiu 20 adolah kamasan untuak minuman baijiu dari Cino. Boto ko manggabuangkan bagian ateh nan bulek jo badan nan sagi ampek, suatu bantuak nan takaik jo ide tradisional tantang harmoni. Pola relief kupu-kupu, phoenix, buruang, jo ikan diambiak dari motif tradisional kalompok etnis di Guizhou, Cino. Garih lingkaran taunan jo garih terasering marujuak ka proses panuoan minuman sarato bantang alam satampek. Boto ko dibuek dari kaco jo transparansi tinggi sarato tutuik logam, dan palakuan pamukoan mambarikan tekstur nan sarupo keramik ka kaco tu jo biaya nan labiah randah. Badan sagi ampek tu juo mampamudah ganggaman.
About the A' Design Award Ameh
Guijiu 20 Kamasan Minuman Barakohol adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Guijiu 20 Kamasan Minuman Barakohol dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Guijiu 20 Kamasan Minuman Barakohol malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
- Dimensions & Packaging
- box：140*110*275mm
bottle：115*62*223mm - Tags
- Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
- Production Technology
- Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
- Design Challenge
- The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
- Research
- In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
- Inspiration
- Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
- Project Duration
- The project launched in February 2021 and release to market in June 2024
- Operation Flow
- Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
- Image Credits
- Guizhou Guijiu Group Co., Ltd
