Seven Hills Whisky Pakiahan Minuman by Dorottya Gajdos

Seven Hills Whisky Pakiahan Minuman by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2025

Seven Hills Whisky Pakiahan Minuman

by Dorottya Gajdos

Client: Seven Hills Distillery Kft.

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #170700

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seven Hills Whisky Pakiahan Minuman

Whisky single malt baasok nan partamo dari Hungary, nan dibedokan dek karakter kacang jo Tokaji Aszú-nyo nan khas, dari malt gandum nan diasokan di ateh pomace anggur Tokaji Aszú organik. Karakteristik label nan modern jo ramping diambiak dari bantuak angko 7 nan ikonik dari logo Sevenhills, dipasangkan dek lembut jo representasi abstrak asok, nan malilie botol tu dek main.

The Recognition

About the A' Design Award Perak

Seven Hills Whisky Pakiahan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Seven Hills Whisky Pakiahan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Seven Hills Whisky Pakiahan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Dimensions & Packaging: Height: 260 mm Width: 65 mm
Tags: graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Research: The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration: The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Project Duration: Started and finished in Budapest at the end of 2024.
Operation Flow: As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Team Members: Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh

Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós
Image Credits: Bence Szabó- A Borfotós