Heyday Center Identitas Korporat by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2025
Heyday Center Identitas Korporat
Client: HEYDAY Center
A' Design Award Basi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #170737The Design
About Heyday Center Identitas Korporat
Heyday Center marupokan identitas korporat nan diranciang untuak sabuah pusek palatihan nan manyadiokan layanan paningkatan performa olahraga, rehabilitasi, sarato dukuangan studi ka lua nagari. Logo ko babantuak bandera nan sadang naiak, sabuah bantuak nan manggambarkan kamajuan nan taruih manaruih sarato paningkatan diri. Huruf H dibantuak dari duo figur simetris angko satu, disusun dalam bantuak positif jo negatif, untuak manggambarkan usaho mancapai puncak. Warna biru digunoan sabagai warna utamo untuak mangungkapkan aka sehat, profesionalisme, sarato katanangan. Identitas ko mancarminkan metode pusek ko nan barasaskan data.
The Recognition
About the A' Design Award Basi
Heyday Center Identitas Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Heyday Center Identitas Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Heyday Center Identitas Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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