Kweichow Moutai Kemasan Minuman Keras dek Yi Huang and Pei Luo

Kweichow Moutai Kemasan Minuman Keras dek Yi Huang and Pei Luo adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2025

Kweichow Moutai Kemasan Minuman Keras

dek Yi Huang and Pei Luo

Klien: Moutai Industrial Design Center

Pamenang A' Design Award Ameh dalam Kategori Kamasan

182,591

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #170755

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Kweichow Moutai Kemasan Minuman Keras

Kweichow Moutai adolah rancangan kemasan untuak minuman keras Cino nan dijua di Japang. Bantuak boto didasarkan ka boto Moutai klasik jo maambiak warna sarato karakter porselen Ru Kiln, nan bamulo dari dinasti Tang. Kaligrafi di kemasan barasa dari sabuah puisi karya panyair Japang Pangeran Nagaya, nan ditulih pado maso dinasti Tang. Frasa nan samo muncua di bantuan kamanusiaan nan dikirim dari Japang ka Wuhan, mangingekkan patukaran budayo nan lamo antaro kaduo nagara tu. Kemasan ko baukuran 77 kali 77 kali 173 milimeter. Rancangan ko manjadi media untuak patukaran budayo.

Pangakuan

Tantang A' Design Award Ameh

Kweichow Moutai Kemasan Minuman Keras adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Kweichow Moutai Kemasan Minuman Keras dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Kweichow Moutai Kemasan Minuman Keras malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensi & Kemasan: 77x77x173mm
Tag: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Teknologi Produksi: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Tantangan Desain: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Penelitian: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspirasi: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Durasi Proyek: Renhuai city 24 July 2023 - 7 August 2023
Alua Operasi: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Anggota Tim: Design Director [Yi Huang]
Creative Director [Pei Luo]
Kredit Gambar: Moutai Industrial Design Center