Su Jiu Dong Po Fungsi Utamo: Kamasan Minuman Kareh dek Liandong Zhang and Xueqian Zhang

Su Jiu Dong Po Fungsi Utamo: Kamasan Minuman Kareh dek Liandong Zhang and Xueqian Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2025

Su Jiu Dong Po Fungsi Utamo: Kamasan Minuman Kareh

dek Liandong Zhang and Xueqian Zhang

Klien: Jiangsu Shuanggou Distillery Co., Ltd

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

13,521

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #170849

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Su Jiu Dong Po Fungsi Utamo: Kamasan Minuman Kareh

Teks Buku: Su Jiu Dong Po adolah sasuok ampek botol minuman kareh nan diilhami dek puisi jo kahidupan panyair Su Shi. Satiok botol malambangkan salah satu tahap kahidupan panyair tu, mulai dari maso mudo nan panuh samangat sampai maso tuo nan bebas jiwonyo. Botol-botol iko dibuek dari bahan kaco-kristal warna putiah, mangikuik bantuak meiping vas bungo plum nan streamline, jo lihia nan mangaruciak sarato badan nan panuah, saroman jo porselen dinasti Song. Pamukaan lua botol diukia sacaro timbua (relief), jo tekstur nan barubah dari rapek ka jarang untuak manggambarkan aliran sungai. Imaji puitis diubah manjadi pangalaman visual jo pangalaman rabo nan bisa dirasoan.

Pangakuan

Tantang A' Design Award Gangsa

Su Jiu Dong Po Fungsi Utamo: Kamasan Minuman Kareh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Su Jiu Dong Po Fungsi Utamo: Kamasan Minuman Kareh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Su Jiu Dong Po Fungsi Utamo: Kamasan Minuman Kareh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimensi & Kemasan: 300mmX120mmX420mm
Tag: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Teknologi Produksi: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Tantangan Desain: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Penelitian: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspirasi: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Durasi Proyek: 2024.5-2025.1 Nanjing, Jiangsu province
Alua Operasi: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Anggota Tim: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Kredit Gambar: Jiangsu Shuanggou Distillery Co., Ltd