Cny Design For The Year Of The Snake Kemasan Susu dek Mengniu Gaoke Fresh Dairy Products adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2025
Cny Design For The Year Of The Snake Kemasan Susu
dek Mengniu Gaoke Fresh Dairy Products
Klien: Mengniu Gaoke Fresh Dairy Products
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #171317Desain
Tantang Cny Design For The Year Of The Snake Kemasan Susu
Cny Design For The Year Of The Snake adolah label kemasan susu edisi terbatas nan dibuek untuak Taun Ula Cino. Label ko dibuek dari bahan BOPP transparan duo lapih. Lapisan ateh manampilkan pola ula geometris nan malambangkan untuang baiak. Suduik sagitigo sirah jo tapi nan manonjol mamungkinkan lapisan ateh dikupehnyo, mambukak barakaik tasambunyi jo tema bakcando cinto, kakayoan, karier, jo ujian. Aksi mangupeh ko mangubah minum susu sagar manjadi ritual ketek. Hot stamping nan talokalisasi manambah kadalaman visual pado desain ko.
Pangakuan
Tantang A' Design Award Perak
Cny Design For The Year Of The Snake Kemasan Susu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Cny Design For The Year Of The Snake Kemasan Susu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Cny Design For The Year Of The Snake Kemasan Susu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Dimensi & Kemasan
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Tag
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Teknologi Produksi
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Tantangan Desain
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Penelitian
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Inspirasi
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Durasi Proyek
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Alua Operasi
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Anggota Tim
- Design Director: Li Huang
Designer:Shen Jia Ting - Kredit Gambar
- Mengniu Gaoke Fresh Dairy Products
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