D'Caramel Patisserie Identitas Merek, Desain Kemasan by Olha Takhtarova

D'Caramel Patisserie Identitas Merek, Desain Kemasan by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2025

D'Caramel Patisserie Identitas Merek, Desain Kemasan

by Olha Takhtarova

Client: Sot B&d

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About D'Caramel Patisserie Identitas Merek, Desain Kemasan

D'Caramel Patisserie marupokan identitas merek jo desain kemasan nan dibuek untuak sabuah tokoh kue. Sistem iko mancakuik logo, ilustrasi nan digambar tangan, pola, sarato kotak dalam tigo ukuran. Warna pastel nan lembuik jo gambar detail dari kue-kue sarato motif botani mancaraminkan karakter buatan tangan dari produk tasabuik. Bungo bluebonnet dari Texas ditambahkan sabagai rujuakan lokal. Kotak-kotak tu dibuek dari karton premium jo teknik cetak offset sarato hasia akhia doff (matte). Pemotongan die cutting nan tapek mambuek pamasangan jadi mudah sarato mampabaiak paralindungan bagi kue-kue nan lunak.

The Recognition

About the A' Design Award Gangsa

D'Caramel Patisserie Identitas Merek, Desain Kemasan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. D'Caramel Patisserie Identitas Merek, Desain Kemasan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. D'Caramel Patisserie Identitas Merek, Desain Kemasan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.