Sui Li Kemasan Baijiu Cino by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2025
Sui Li Kemasan Baijiu Cino
Client: Anhui Golden Seed Winery Co., Ltd.
A' Design Award Perak Winner in Kamasan Category
- 21,619
- Verified Award Winner
- Verify Award Status for #172275
The Design
About Sui Li Kemasan Baijiu Cino
Sui Li adolah rancangan kemasan untuak baijiu Cino. Botol dibuek dari kaco borosilikat tinggi, dipiliah karano kajaniahannyo jo tahan karek, sahinggo warna minuman tetap tampak. Label babantuak bijo bawarna ameh diprodusi jo cetak transfer metalik untuak efek tigo dimensi. Tekstur urek bijo di permukaan botol manambah kualitas raso rabo. Kotak kado mamakai karton perak jo kontur sungai putiah nan dicetak saring, disampurnokan jo pamrosesan UV. Warna ameh, hitam, jo putiah mambantuak kontras nan jaleh. Citra bijo tu marujuak ka patumbuahan jo asa alami minuman tu.
The Recognition
About the A' Design Award Perak
Sui Li Kemasan Baijiu Cino adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Sui Li Kemasan Baijiu Cino dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Sui Li Kemasan Baijiu Cino adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
- Dimensions & Packaging
- 85*85*176
- Tags
- Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
- Production Technology
- The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement. - Design Challenge
- To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
- Research
- The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
- Inspiration
- The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
- Project Duration
- The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
- Operation Flow
- The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes. - Team Members
- Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou
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