Xi Feng Jiu Tian Qi Kamasan Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Desain Kamasan Competition Category.
GangsaKamasan· 2026
Xi Feng Jiu Tian Qi Kamasan Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Gangsa Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #173078The Design
About Xi Feng Jiu Tian Qi Kamasan Baijiu
Xi Feng Jiu Tian Qi adolah desain kamasan untuak baijiu Cino premium. Botolnyo tabuek dari kristal lokal, dilapisi jo ameh malalui elektroplating dan disalasaikan jo pola ukiran laser. Tutuiknyo tabuek dari campuran aluminium sarato dipasang jo potongan kristal bantuak intan. Bantuak tutuik tu tainspirasi dari mahkota phoenix nan dipakai dek anak daro di Cino zaman dahulu. Kotak hadiahnyo tabuek dari akrilik jo bantuak nan khas. Tutuik kotak tu naiak bakcando tirai dan sacaro batahap manampakkan botolnyo. Garakan tu maingekkan ka pangangkatan cadar sirah dalam upacara pernikahan tradisional Cino.
The Recognition
About the A' Design Award Gangsa
Xi Feng Jiu Tian Qi Kamasan Baijiu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Xi Feng Jiu Tian Qi Kamasan Baijiu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Xi Feng Jiu Tian Qi Kamasan Baijiu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- Dimensions & Packaging
- 175mm*120mm*285mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- Design Challenge
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- Project Duration
- September 2023, Shenzhen, China
- Operation Flow
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
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