Zhen Yuan Zeng Kemasan Baijiu by Wen Liu

Zhen Yuan Zeng Kemasan Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2026

Zhen Yuan Zeng Kemasan Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Kemasan Baijiu

Zhen Yuan Zeng adolah desain kemasan untuak baijiu tuo, minuman keras tradisional Cino. Boto ko dibuek dari keramik jo babantuak versi modern dari guci minuman keras tradisional. Faset geometris nan presisi mampahaluih bantuak klasik tu jo mangurangi barek visualnyo. Tutuik nan bariak marujuak ka proses panuoan lambek minuman keras di dalam guci tu. Boto ko dibaluik jo karateh sulfat, nan malunakan garih luanyo jo manutuik sabagian bantuaknyo. Karateh tu dikubak dek konsumen, jadi boto ko tabukak sacaro batahap. Kemasan ko baukuran 85 kali 85 kali 165 milimeter.

The Recognition

About the A' Design Award Perak

Zhen Yuan Zeng Kemasan Baijiu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Zhen Yuan Zeng Kemasan Baijiu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Zhen Yuan Zeng Kemasan Baijiu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin