Ameh Kamasan · 2026
Congtai Huofenzi Kemasan Baijiu
by Wen Liu
- A' Design Award Ameh 2026 in Kamasan
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi Kemasan Baijiu
Congtai Huofenzi adolah rancangan kemasan untuak baijiu Cino nan ditujukan ka konsumen mudo. Konsep visualnyo badasarkan gerakan aia jo sifat aktif molekul minuman keras, nan diungkapkan malalui motif utamo nan dinamoi Mato Vitalitas (Eye of Vitality). Botolnyo mambawok tekstur timbul nan dinamis jo lambang merek nan ditanam di ateh plakat resin. Lekukan bakontur di tangah botol mambantu pegangan nan nyaman. Kotak lua dibaluik jo karateh basarat kayu, samantaro karateh khusus nan balapih-lapih mambantuak polo maalia nan maingekkan ka gunuang jo sungai.
About the A' Design Award Ameh
Congtai Huofenzi Kemasan Baijiu adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Congtai Huofenzi Kemasan Baijiu dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Congtai Huofenzi Kemasan Baijiu malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
