Zhang Gong Lao Jiu Kemasan Minuman Keras dek Wen Liu

Zhang Gong Lao Jiu Kemasan Minuman Keras dek Wen Liu adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2026

Zhang Gong Lao Jiu Kemasan Minuman Keras

dek Wen Liu

Klien: Shenzhen Oracle Creative Design Co.,Ltd.

Pamenang A' Design Award Perak dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #173416

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Zhang Gong Lao Jiu Kemasan Minuman Keras

Zhang Gong Lao Jiu adolah rancangan kemasan untuak baijiu Cino nan alah lamo disimpan. Botolnyo tabuek dari tanah liat kasa jo detail timbua, dan bantuaknyo maingekkan kito ka deformasi indak sangajo dari tembikar nan dibantuak di ateh rodo putar. Permukaan nan kasa mambari botol tu kualitas raso rabo nan kuek. Tutuiknyo tabuek dari plastik jo lapisan serat kayu tiruan sarato mamanuahi standar segel nan ketat. Kotak lua manggabuangkan gabus alami jo logam, manambah insulasi paneh jo peredam guncangan untuak pangiriman nan aman. Rancangan ko bapusek pado raso rabo.

Pangakuan

Tantang A' Design Award Perak

Zhang Gong Lao Jiu Kemasan Minuman Keras adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Zhang Gong Lao Jiu Kemasan Minuman Keras dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Zhang Gong Lao Jiu Kemasan Minuman Keras adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensi & Kemasan: 120mm*120mm*280mm
Tag: Natural, Rustic, Time-Tempered, Eco-Conscious
Teknologi Produksi: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Tantangan Desain: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Penelitian: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspirasi: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Durasi Proyek: November 2024, Shenzhen, China
Alua Operasi: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li