Yuplet Branding Identitas Korporat dek Jake Wilkins

Yuplet Branding Identitas Korporat dek Jake Wilkins adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2026

Yuplet Branding Identitas Korporat

dek Jake Wilkins

Klien: Yuplet

Pamenang A' Design Award Gangsa dalam Kategori Grafik

7,931

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #175650

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yuplet Branding Identitas Korporat

Yuplet Branding adolah identitas korporat nan dibuek untuak pasa produk buatan tangan jo produk bakelanjutan. Sistem ko bapusek ka motif bulan sabik, nan ditarapkan sacaro konsisten dalam wordmark khusus, ikonografi, ilustrasi, jo tata letak. Warna hijau taram manandoi pangalaman pambali, samantaro ungu pakek mambimbiang panjua, mambarikan sinyal visual nan jaleh untuak satiok kalompok pangguno. Bantuak bulek, kontras nan kuek, jo isyarat mobile-first, nan diambiak dari panalitian jo konsumen mudo, mampaluas identitas ko ka barbagai titiak kontak digital jo cetak. Aset digital disiapkan dalam format vektor.

Pangakuan

Tantang A' Design Award Gangsa

Yuplet Branding Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yuplet Branding Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yuplet Branding Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensi & Kemasan: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tag: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Teknologi Produksi: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Tantangan Desain: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Penelitian: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspirasi: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Durasi Proyek: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Alua Operasi: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Anggota Tim: Jake Wilkins