A Moment of Joy Kemasan Minuman Karateh by Weijun Xu

A Moment of Joy Kemasan Minuman Karateh by Weijun Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2026

A Moment of Joy Kemasan Minuman Karateh

by Weijun Xu

Client: Weijun Xu

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #175695

View at A' Design Award Press Release Award Badge

Colors

The Design

About A Moment of Joy Kemasan Minuman Karateh

A Moment of Joy adolah rancangan kemasan minuman karateh nan tainspirasi dari bungo plum, lambang katahanan jo kahalusan. Botolnyo tabuek dari kaco transparan, dibantuak jo proses cetakan sapotong pado suhu tinggi nan manghasilkan pamukoan langkuang nan lambuik jo basambuang. Tutuiknyo tabuek dari bahan nan samo jo babantuak bungo plum nan malanjuikan bantuak botol. Badan nan transparan mampaliekkan cairan di dalamnyo sarato mambiaskan cahayo jo bayang. Kotak lua mamakai karateh ramah lingkungan jo emboss nan haluih. Bantuak minimalis ko manyatukan citra Timur jo desain modern.

The Recognition

About the A' Design Award Gangsa

A Moment of Joy Kemasan Minuman Karateh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. A Moment of Joy Kemasan Minuman Karateh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. A Moment of Joy Kemasan Minuman Karateh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Dimensions & Packaging: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tags: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Production Technology: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Design Challenge: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Research: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Inspiration: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Project Duration: The project finished in December 2024 in Guiyang.
Operation Flow: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Team Members: Weijun Xu
Image Credits: Weijun Xu