Ankodoki Fungsi Utamo: Jeli Kacang Manih by Fumiko Okazeri

Ankodoki Fungsi Utamo: Jeli Kacang Manih by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2026

Ankodoki Fungsi Utamo: Jeli Kacang Manih

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

A' Design Award Gangsa Winner in Kamasan Category

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Colors

The Design

About Ankodoki Fungsi Utamo: Jeli Kacang Manih

Teks Buku: Kemasan ko dibuek untuak lini yokan nan diluncuakan dek pabuek pasta kacang Jepang nan lah lamo bardiri. Sambia mampatahankan nilai tradisional yokan, kemasan ko mancabuik diri dari gaya pangamasan barek nan biaso. Desain nan nostalgia tapi santai ko mambao kahangatan jo karamahan, sasuai bana jo raso organik nan sadarhana dari kue manih ko. Ditarimo elok malah dek urang nan indak biaso jo wagashi, kemasan ko mandapek pujian nan tinggi sarato manangkan banyak panghargaan, baiak di Jepang maupun di luar nagari.

The Recognition

About the A' Design Award Gangsa

Ankodoki Fungsi Utamo: Jeli Kacang Manih adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Ankodoki Fungsi Utamo: Jeli Kacang Manih dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Ankodoki Fungsi Utamo: Jeli Kacang Manih mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.