Gangsa Kamasan · 2026
Dukang Mellow Kamasan Minuman Karèh
by Wei Li
- A' Design Award Gangsa 2026 in Kamasan
- CLIENT: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
- Estimated Number of Design Views: 7,186
- Verification code 1181C4ED22 · Verify this award
Colors
About Dukang Mellow Kamasan Minuman Karèh
Dukang Mellow adolah rancangan boto jo kamasan untuak baijiu, minuman karèh sulingan dari Cino. Rancangan ko ditujukan untuak urang nan minum surang, jo bausaho maagiah katanangan emosional sarato panyegaran. Badan boto rampiang jo streamline, mangisyaratkan jalur planet nan bapusiang. Aleh tabaliak nan bulek jo barek manambah kastabilan sarato mangurangi risiko tajungkek, jo dipasangkan jo tutuik logam. Boto ko dibuek jo porsi tinggi kaco daua ulang, dan kaco tu dapek didaua ulang baliak indak babateh. Kamasan lua manggunoan karateh basertifikat hutan.
About the A' Design Award Gangsa
Dukang Mellow Kamasan Minuman Karèh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Dukang Mellow Kamasan Minuman Karèh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Dukang Mellow Kamasan Minuman Karèh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
- Dimensions & Packaging
- Width 96mm x Depth 96.17mm x Height 115.95mm
- Tags
- Self pleasing, Spinning planet, Emotional comfort
- Production Technology
- Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
- Design Challenge
- Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
- Research
- This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
- Inspiration
- Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
- Project Duration
- 2025-07-01
- Operation Flow
- The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
