The Fulcrum Sistem Identitas Visual Korporat by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2026
The Fulcrum Sistem Identitas Visual Korporat
by Shenzhen Lightcone Design Co., Ltd.
Client: Shenzhen lightcone design Co., Ltd
A' Design Award Basi Winner in Grafik Category
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- Verified Award Winner
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The Design
About The Fulcrum Sistem Identitas Visual Korporat
The Fulcrum adolah sistem identitas visual nan dibuek untuak sabuah parusahaan desain. Sistem ko tainspirasi dari kerucut cahayo (light cone), sabuah model ruang-wakatu dalam fisika, sarato dari giroskop. Giroskop malambangkan katanangan batin, samantaro kerucut cahayo manunjuakkan kamungkinan kreatif nan laweh. Skema warna itam, putiah, jo sirah dipagunoan, di mano itam malambangkan pamikiran logis, putiah malambangkan desain nan murni, jo sirah malambangkan samangaik. Rangkaian poster pandampiangnyo diprodusi jo proses lukisan semprot tigo dimensi untuak manghasilkan grafis nan balapih-lapih. Satiok poster baukuran 1000 mm leba jo 1800 mm tinggi.
The Recognition
About the A' Design Award Basi
The Fulcrum Sistem Identitas Visual Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. The Fulcrum Sistem Identitas Visual Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. The Fulcrum Sistem Identitas Visual Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
- Dimensions & Packaging
- Poster size: 1000mm W × 1800mm H
- Tags
- Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
- Production Technology
- The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
- Design Challenge
- The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
- Research
- This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
- Inspiration
- The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
- Project Duration
- The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
- Operation Flow
- The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined. - Team Members
- Haoyu Yang
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