Pinar Nature Blend Kemasan Minuman by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Kemasan Minuman by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2026

Pinar Nature Blend Kemasan Minuman

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #178481

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Colors

The Design

About Pinar Nature Blend Kemasan Minuman

Pinar Nature Blend adolah rancangan kemasan untuak kaluarga minuman babahan tumbuahan. Rancangan ko manarapkan arsitektur visual nan sadarano, moderen, jo manyaluruah ka kategori minuman herbal. Warna-warna alami dipaduan jo eleman ilustrasi sarato gambar foto dari isi produk. Hierarki nan jaleh mambantu pambali mangenali satiok varian jo capek. Transisi nan tajam dipakai sabagai ganti gradasi nan lambuik, sahinggo catakan di permukaan karton tatap barasiah jo konsisten. Hasilnyo mangurangi kakacauan visual jo mambedakan kaluarga produk ko dari barang-barang pasaingan di rak.

The Recognition

About the A' Design Award Gangsa

Pinar Nature Blend Kemasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pinar Nature Blend Kemasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pinar Nature Blend Kemasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas