Heritage Wrap Beverage Packaging Fungsi Utamo: Pambungkuih Minuman dek Kazuo Fukushima and Aya Tanaka

Heritage Wrap Beverage Packaging Fungsi Utamo: Pambungkuih Minuman dek Kazuo Fukushima and Aya Tanaka adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2026

Heritage Wrap Beverage Packaging Fungsi Utamo: Pambungkuih Minuman

dek Kazuo Fukushima and Aya Tanaka

Klien: Meiji China Investment Co.,Ltd.

Pamenang A' Design Award Perak dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #179695

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Heritage Wrap Beverage Packaging Fungsi Utamo: Pambungkuih Minuman

Teks Buku: Desain pambungkuih minuman ko mananafsiakan baliak teh hitam latte nan klasik malalui ekspresi grafis nan kontemporer. Motif hiasan tradisional di-abstrak-an manjadi pola bungkuih nan basambuang nan mampaeloki visibilitas dari sagalo suduik sambia manciptoan aliran visual nan barirama. Labél tangah nan tasusun mambantuak kajalehan jo hierarki, manyaimbangkan kakayoan hiasan jo kamampuan untuak dibaco. Desain ko mahasilan kehadiran nan halus tapi gampang didakeki, mamastian pangenalan rak nan kuaik jo konsistensi visual di babagai lingkungan ritel nan baragam.

Pangakuan

Tantang A' Design Award Perak

Heritage Wrap Beverage Packaging Fungsi Utamo: Pambungkuih Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Heritage Wrap Beverage Packaging Fungsi Utamo: Pambungkuih Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Heritage Wrap Beverage Packaging Fungsi Utamo: Pambungkuih Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensi & Kemasan: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tag: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Teknologi Produksi: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Tantangan Desain: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Penelitian: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspirasi: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Durasi Proyek: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Alua Operasi: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Anggota Tim: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Kredit Gambar: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD