Sushico Fungsi Utamo: Desain Pambungkuih dek Alara Selin Murkozoglu

Sushico Fungsi Utamo: Desain Pambungkuih dek Alara Selin Murkozoglu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2026

Sushico Fungsi Utamo: Desain Pambungkuih

dek Alara Selin Murkozoglu

Klien: Sushico

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

6,867

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #180080

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Sushico Fungsi Utamo: Desain Pambungkuih

Teks Buku: Sabagai jaringan rumah makan Timur Jauah nan partamo jo paliang laweh tasebar di Turki, desain pambungkuih Sushico maartikan baliak inti dari merek tu malalui parspektif baru, mambantuak bahaso visual nan ta-inspirasi dek filosofi jo simbol-simbol Timur Jauah. Estetika Asia di-modern-an malalui ilustrasi nan badasarkan kanji buatan khusus, masiang-masiangnyo manceritoan kisahnyo surang. Palet warna kontemporer, nan dipimpin dek merah Jepang, sarato tipografi nan dipiliah jo hati-hati, salaras jo jiwa merek tu, malangkokan suatu sistem nan minimal tapi tetap kuek.

Pangakuan

Tantang A' Design Award Gangsa

Sushico Fungsi Utamo: Desain Pambungkuih adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Sushico Fungsi Utamo: Desain Pambungkuih dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Sushico Fungsi Utamo: Desain Pambungkuih mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensi & Kemasan: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tag: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Teknologi Produksi: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Tantangan Desain: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Penelitian: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspirasi: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Durasi Proyek: 2025 Turkey, İstanbul
Paten: Copyrights belong to Sushico 2025
Kredit Gambar: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.