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Global Keepsake Kemasan Produk by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Kemasan Produk by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Kemasan Produk by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Kemasan Produk by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Kemasan Produk by Wei Bai, Xianjun Chen and Rubo Chen

Gangsa Kamasan · 2026

Global Keepsake Kemasan Produk

by Wei Bai, Xianjun Chen and Rubo Chen

  • A' Design Award Gangsa 2026 in Kamasan
  • CLIENT: Shenzhen Hello Tech Energy Co.,Ltd
  • Estimated Number of Design Views: 5,714
  • Verification code C3052C5CCF · Verify this award
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About Global Keepsake Kemasan Produk

Global Keepsake adolah rancangan kemasan nan dibuek untuak stasiun daya portabel batanago surya. Struktur, bahan, jo biaya kemasan asli indak barubah. Ilustrasi asli dari landmark dunia manambah narasi budaya jo nilai koleksi. Tutuik lipek dapek dirobek jo dipagunokan baliak sabagai pambateh buku sarato album buek surang, jadi kemasan tu dapek disimpan sasudah dibukak. Pancetakan mamakai tinta babahan kedelai jo proses offset standar. Sistem ilustrasi modular dapek dikambangan ka sado seri produk, mampapanjang umua kemasan nan biasonyo dibuang.

About the A' Design Award Gangsa

Global Keepsake Kemasan Produk adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Global Keepsake Kemasan Produk dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Global Keepsake Kemasan Produk mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Press Kit

Unique Properties
The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensions & Packaging
Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tags
Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Production Technology
The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Design Challenge
The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Research
Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiration
This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Project Duration
The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Operation Flow
This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.

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