Mobility Future Within Reach Komunikasi Merek by Hayato Itakura

Mobility Future Within Reach Komunikasi Merek by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Periklanan Competition Category.

PerakPeriklanan· 2026

Mobility Future Within Reach Komunikasi Merek

by Hayato Itakura

Client: tacto Inc.

A' Design Award Perak Winner in Periklanan Category

14,789

Verified Award Winner

Verify Award Status for #180975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mobility Future Within Reach Komunikasi Merek

Mobility Future Within Reach adolah sabuah program komunikasi merek nan dibuek untuak acara keliliang edukasi tantang mobilitas maso datang. Bagian utamonyo adolah sabuah diorama gadang nan tabuek dari kardus Fine Flute, jo ukuran tinggi 1030 mm, leba 1456 mm, dan dalam 500 mm. Satiok bagian dipotong jo laser sudah tu dirakik jo tangan. Mekanisme interaktif mambuek kendaraan bagarak, gaduang manyalo, dan kota manjawek malalui cahayo, suaro, jo garakan. Bahan nan bisa didaur ulang mandukuang tema keberlanjutan dan mambantu anak-anak mambayangkan mobilitas maso datang malalui bamain.

The Recognition

About the A' Design Award Perak

Mobility Future Within Reach Komunikasi Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Mobility Future Within Reach Komunikasi Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Mobility Future Within Reach Komunikasi Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration