Gangsa Periklanan · 2026
Kokorozashi Mirror Papan Tando Identitas Perusahaan
- A' Design Award Gangsa 2026 in Periklanan
- CLIENT: Mitsui & Co., Ltd.
- Estimated Number of Design Views: 15,379
- Verification code 821A4BCC2C · Verify this award
Colors
About Kokorozashi Mirror Papan Tando Identitas Perusahaan
Kokorozashi Mirror adolah instalasi papan tando identitas perusahaan nan dibuek untuak Mitsui & Co., Ltd. Papan tando ko dipasang di lorong stasiun nan tahubuang jo kantua pusek perusahaan. Foto-foto karyawan sarato pemandangan tampek karajo manggambarkan sapuluah divisi bisnis. Pasan-pasan nan ditulih jo tangan di ateh gambar tu manyampaikan cito-cito satiok divisi. Sabuah camin tagak di ujuang lorong tu jo mambaok tagline merek It all begins with Kokorozashi. Urang nan mancaliak ka manampak bayangan diri surang basamo jo pasan tu, nan maundang untuak marenuang sacaro pribadi.
About the A' Design Award Gangsa
Kokorozashi Mirror Papan Tando Identitas Perusahaan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Kokorozashi Mirror Papan Tando Identitas Perusahaan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Kokorozashi Mirror Papan Tando Identitas Perusahaan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- Dimensions & Packaging
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - Tags
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- Production Technology
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- Design Challenge
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- Research
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- Inspiration
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- Project Duration
- Published: August 28, 2025 to Present in Tokyo, Japan.
- Operation Flow
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- Image Credits
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
