Zona Primary Function: Branding jo Pengemasan by Cansu Dagbagli Ferreira

Zona Primary Function: Branding jo Pengemasan by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Periklanan Competition Category.

PerakPeriklanan· 2026

Zona Primary Function: Branding jo Pengemasan

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Perak Winner in Periklanan Category

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Verified Award Winner

Verify Award Status for #181114

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Colors

The Design

About Zona Primary Function: Branding jo Pengemasan

Book Text: Zona adolah hard seltzer partamo di Angola, nan manjambatani warisan tampatan jo estetika kontemporer, manampilkan identitas merek nan ta ilhami dek mata aia Huambo jo Sungai Okavango. Desain ko bapusek pado estetika kontemporer nan barani, nan mamakai palet monokromatik babasis buah jo ikon geometris untuak manarik perhatian. Logo nan dirancang khusus mangandueang cipratan aia tasambunyi, nan malambangkan inti kahidupan jo aliran sungai. Jo manggabuangkan warna nan cadiah jo tata letak nan barasiah babasis putiah, Zona manawarkan pengalaman visual nan sagar jo mambangkikan samangaik nan marayoan asa usuanyo malalui lensa nan mudo jo kadapan dalam desain.

The Recognition

About the A' Design Award Perak

Zona Primary Function: Branding jo Pengemasan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Zona Primary Function: Branding jo Pengemasan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Zona Primary Function: Branding jo Pengemasan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.