Perak Periklanan · 2026
Wudang Blessing Identitas Visual
by Yao Wu
- A' Design Award Perak 2026 in Periklanan
- CLIENT: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
- Estimated Number of Design Views: 15,381
- Verification code 8AA9DA6A23 · Verify this award
Colors
About Wudang Blessing Identitas Visual
Wudang Blessing adolah sistem identitas visual nan dibuek untuak merek pariwisata budaya. Sistem ko manafsirkan baliak tokoh-tokoh budaya Tao, tamasuak Kaisar Zhenwu, Limo Dewa Kakayaan, Fu Lu Shou, sarato barakaik baraja Taizi Slope, dalam gaya ilustrasi kontemporer. Tipografi mamaduan lengkungan gunuang ka dalam guratan huruf. Pola-polanyo basifaik modular, dan grafis vektor dapek diskalakan dari kartu namo sampai ka papan reklame. Duo mode warna disadioan, CMYK untuak cetak dan RGB untuak layar. Sistem nan tapadu ko manggantian gambar-gambar nan bacabiak-cabiak dan mandukuang produk, kemasan, sarato media digital.
About the A' Design Award Perak
Wudang Blessing Identitas Visual adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Wudang Blessing Identitas Visual dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Wudang Blessing Identitas Visual adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
- Dimensions & Packaging
- Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
- Tags
- Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
- Production Technology
- Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
- Design Challenge
- Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
- Research
- Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
- Inspiration
- Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
- Project Duration
- The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
- Operation Flow
- Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
- Patents
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- Image Credits
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