Bitter Plus Sweet Fungsi Utamo: Identitas Korporat dek Liying Wang

Bitter Plus Sweet Fungsi Utamo: Identitas Korporat dek Liying Wang adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2026 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2026

Bitter Plus Sweet Fungsi Utamo: Identitas Korporat

dek Liying Wang

Klien: Liying Wang

Pamenang A' Design Award Basi dalam Kategori Grafik

5,383

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #182029

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Bitter Plus Sweet Fungsi Utamo: Identitas Korporat

Teks Buku: Identitas korporat Bitter plus Sweet marancang baliak estetika kopi karajinan malalui monogram nan bisa dibaco duo caro. Ta ilhami dek dualitas kopi, nan manyaimbangkan kakuatan jo kalambutan, desain ko manggabuangkan hati geometris jo inisial merek. Huruf B nan bastruktur manandokan roasting bitter, samantaro huruf S mambaok raso manih. Dirancang di ateh grid matematis nan katek, logo nan bisa diskala ko mamakai palet organik Coklat Espresso jo Ijau Sage. Pendekatan ko manantang klise industri, manariak konsumen jo naratif visual tasambunyi nan mambao kapuasan.

Pangakuan

Tantang A' Design Award Basi

Bitter Plus Sweet Fungsi Utamo: Identitas Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Bitter Plus Sweet Fungsi Utamo: Identitas Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Bitter Plus Sweet Fungsi Utamo: Identitas Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Dimensi & Kemasan: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Tag: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Teknologi Produksi: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Tantangan Desain: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Penelitian: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspirasi: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Durasi Proyek: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Alua Operasi: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Kredit Gambar: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.