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Eau De Lamour Fungsi Utamo: Desain Kemasan by Ebru Sile Goksel

Eau De Lamour Fungsi Utamo: Desain Kemasan by Ebru Sile Goksel is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Kamasan Competition Category.


PerakKamasan· 2026

Eau De Lamour Fungsi Utamo: Desain Kemasan

by Ebru Sile Goksel

A' Design Award Perak Winner in Kamasan Category

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The Design

About Eau De Lamour Fungsi Utamo: Desain Kemasan

Teks Buku: Eau de LAmour adolah bando nan tanang, surek cinto botani nan dibantuak dek tanaman. Aroma jo kemasannyo indak mancari untuak mambuek takajuik, tapi untuak manjadi bagian. Dibuek murni dari minyak atsiri organik sarato bebas dari zat tambahan sintetis, kamurnian formulasinyo tacamin dalam kasadarhanoan desainnyo. Tainspirasi dek ritual apoteker jo tradisi botani, pamukoan nan lambuik, warna nan hangek, sarato detail nan halus mancipta ungkapan mewah nan tanang jo nan disangajo, nan baaka dalam kajujuran jo kadakatan jo alam.

The Recognition

About the A' Design Award Perak

Eau De Lamour Fungsi Utamo: Desain Kemasan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Eau De Lamour Fungsi Utamo: Desain Kemasan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Eau De Lamour Fungsi Utamo: Desain Kemasan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Eau de LAmour embodies quiet luxury through material depth, tactile refinement, and cultural memory. Rejecting high gloss spectacle, the packaging positions fragrance as ritual and knowledge. Restrained foil detailing and minimal embossing details on FSC certified uncoated stock create an intimate sensory experience. The design aligns formulation, narrative, and production ethics into one coherent, emotionally resonant object.
Dimensions & Packaging
Width 100 mm x Depth 50 mm x Height 150 mm. The box is produced from high density board with a custom die cut insert to secure the glass bottle. Exterior surfaces are wrapped in FSC certified uncoated paper, finished with hot foil stamping and blind embossing. The label is printed using offset technology to ensure precision and tonal consistency while preserving a tactile matte surface.
Tags
Packaging design, Perfume packaging, Botanical Illustration, Aromatheraphy, Essential Oils, Minimalist Packaging, Apothecary packaging, Luxury perfume branding, Hot foil stamping, Gold foil, Embossed label design, Embossing, Minimalist luxury
Production Technology
The design was developed through a material led approach, aligning formulation purity with structural and graphic restraint. The label features hot foil stamping and micro embossing on uncoated, FSC certified stock to enhance tactility without lamination. Typography and ornament were vector-drafted from botanical studies and refined through iterative prototyping.
Design Challenge
The main challenge was balancing a romantic, vintage inspired aesthetic with the standards of contemporary luxury packaging. Historically influenced visuals had to feel authentic without appearing nostalgic or decorative for its own sake. Production constraints such as foil precision, embossing depth, and material sustainability required careful coordination with the printer. The obstacle was achieving tactile richness while preserving visual restraint and clarity.
Research
The research was inspired by traditional apothecary packaging, botanical illustrations, and Art Nouveau book covers. The objective was to translate botanical purity into an authentic and emotionally resonant packaging language. The process involved reviewing archival references, studying decorative borders and typographic structures, and refining concepts through sketching and prototyping. The result is a poetic, vintage book cover composition with warm, romantic character, strengthening brand identity and elevating perceived value.
Inspiration
The project was inspired by traditional botanical apothecaries and the quiet rituals of essential oil based perfumery. Research focused on old herbal manuscripts, natural dye palettes, and essential oil extraction practices. The motive was to translate purity and restraint into a contemporary luxury object, where material, typography, and ornament reflect the integrity of an entirely natural formulation.
Project Duration
The project commenced in November. The creative development phase lasted three weeks, followed by one week of finalization and preparation for print. The production process was undertaken by Focus Print Istanbul. Prototype production, test prints, sampling, and implementation required an additional three to four weeks. The overall process spanned approximately two months. The product was officially launched in January 2025.
Operation Flow
The object is designed to be experienced slowly. Revealing the perfume nested in a warm, protective interior. The bottle sits securely yet can be lifted with ease. Light catches the gold details, inviting touch. Every interaction, from opening the box to holding the glass, reinforces calm, care, and intention, creating a more intimate and meaningful fragrance ritual.
Team Members
Creative Direction & Design: Ebru Sile Goksel
Image Credits
Name of the Work: Eau De Lamour
Creative Direction and Packaging Design: Ebru Sile Goksel
Photography: Studio Born / Some visuals are AI powered.
Video: Homemade Aromaterapi
Print House: Focus Print

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