Gangsa Kamasan · 2026

East Bloom Kemasan Teh

by Jiaqi Ding

A' Design Award Gangsa 2026 in Kamasan
Estimated Number of Design Views: 5,263
Verification code B88544321D · Verify this award

View at A' Design Award Press Release

Colors

About East Bloom Kemasan Teh

East Bloom adolah rancangan kemasan untuak bubuak teh instan nan dikariangkan sacaro beku. Bantuaknyo badasarkan cap giok tradisional Cino, tamasuak alas sagi ampek jo kanopnyo, sarato disalasaikan jo warna-warna macaron nan lambuik. Bahan utamonyo adolah polipropilena nan aman untuak makanan. Bagian alas kotak tu mampunyoi motif merek nan diukia sacaro intaglio, sahinggo kemasan ko dapek pulo digunoan sabagai stempel. Sistem kotak basusun manawarkan kombinasi dari 8 sampai 60 unit kapsul. Bantuak sagi ampek tu mambuek bubuak takumpua di suduik-suduik dalam untuak panuangan nan takontrol.

About the A' Design Award Gangsa

East Bloom Kemasan Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. East Bloom Kemasan Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. East Bloom Kemasan Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Press Kit

Unique Properties: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Dimensions & Packaging: 24.87 mm x 24.87 mm x 24.17 mm
Tags: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Production Technology: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Design Challenge: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Research: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inspiration: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Project Duration: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Operation Flow: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Image Credits: Jiaqi Ding