Identity Created by Consumer (ICC) Sistem Identitas Korporat dek Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistem Identitas Korporat dek Jone Aleksiunaite adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2013 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2013

Identity Created by Consumer (ICC) Sistem Identitas Korporat

dek Jone Aleksiunaite

Klien: Vilnius Academy of Arts

Pamenang A' Design Award Gangsa dalam Kategori Grafik

19,346

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #27919

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Identity Created by Consumer (ICC) Sistem Identitas Korporat

Identitas nan Dicipto dek Konsumen marupokan sistem identitas korporat nan dinamih nan dikambangkan untuak sabuah museum sani modern. Sistem iko manggabuangkan bagian nan tatap jo bagian nan dinamih. Elemen visual dasar sarato satu set cetakan mambantuak bagian nan tatap. Bagian nan dinamih pulo dibangun dari data nan diciptokan dek pangunjuang. Satiok pangunjuang manghasilkan simbol pribadi jo gambaran sabuah garakan. Elemen-elemen iko selanjuiknyo dipakai untuak cindaramato, grafis bagarak, sarato logotipe dinamih nan ditampilkan di website maupun di layar digital. Materi visual iko dibuek jo grafis vektor sarato rekaman video.

Pangakuan

Tantang A' Design Award Gangsa

Identity Created by Consumer (ICC) Sistem Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Identity Created by Consumer (ICC) Sistem Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Identity Created by Consumer (ICC) Sistem Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensi & Kemasan: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tag: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Teknologi Produksi: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Tantangan Desain: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Penelitian: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspirasi: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Durasi Proyek: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Alua Operasi: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Anggota Tim: Student Jone Aleksiunaite
Lecturer Marius Bartkus