Basi Kamasan · 2014
Massaya Kamasan Anggua Anggua
by BRANDiT.
- A' Design Award Basi 2014 in Kamasan
- CLIENT: BRANDiT.
- Estimated Number of Design Views: 17,460
- Verification code 5329D19D5F · Verify this award
Colors
About Massaya Kamasan Anggua Anggua
Massaya marupokan kamasan hias nan dirancang untuak manampuang duo botol anggua. Kabanyakan kamasan anggua dibuek untuak dipajang sacaro tagak sarato dibuang sasudah botolnyo dikaluakan. Massaya manawakan alternatif nan bisa dipakai baulang kali. Kamasan iko babantuak mandata, dek karano anggua paliang elok disimpan dalam posisi tu, sarato tampilannyo bak buku klasik nan lamo. Sabuah potongan dalam (die cut) nan dibantuak khusus untuak duo botol tu manahan posisinyo tatap aman. Sistem panutuik memakai duo kelepak samping ditambah duo kelepak nan lebih ketek, sahinggo indak paralu lai memakai stiker. Kotak iko bisa diisi baliak atau dipakai sebagai bendo hiasan di ateh rak.
About the A' Design Award Basi
Massaya Kamasan Anggua Anggua adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Massaya Kamasan Anggua Anggua dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Massaya Kamasan Anggua Anggua dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Image Credits
- Vicken Demirdjian
