Propeller Label by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Ameh in Desain Kamasan Competition Category.

AmehKamasan· 2014

Propeller Label

by Studija Creata

Client: Stumbras

A' Design Award Ameh Winner in Kamasan Category

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Verified Award Winner
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Colors

The Design

About Propeller Label

Propeller adolah koleksi minuman beralkohol dari baragam bahagian di dunia, nan dikaitkam jo tema parjalanan udara dan saurang pilot pangambara sabagai karakter merek. Ciri-ciri tiok jenis minuman ditampilkan malalui banyak ilustrasi, tulisan-tulisan nan manyarupoi lencana penerbangan, dan sketsa-sketsa nan bafungsi sabagai resep koktail. Rancangan nan baragam aspek ko dilangkapi jo baragam ton foil bawarna, lakuer-lakuer nan balaian, motif-motif, dan embossing.

The Recognition

About the A' Design Award Ameh

Propeller Label adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Propeller Label dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Propeller Label malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas