Vinicola Cherchi Desain Label Anggua by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Desain Label Anggua by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2017

Vinicola Cherchi Desain Label Anggua

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner
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Colors

The Design

About Vinicola Cherchi Desain Label Anggua

Untuak sabuah pabrik anggua nan barajarah di Sardinia, sajak taun 1970, dirancangkan paubahan desain label untuak linie anggua The Classics. Kajian label baru ko ingin mamaliharokan ikatan jo tradisi nan dijauakan dek parusahaan. Babedo jo label sabalunnyo, dikerjoan untuak maagiah sentuhan kaelokan nan sesuai jo kualitas anggua nan tinggi. Untuak label, dikerjoan jo teknik Braille nan mambaok kaelokan dan gaya tanpa mampabrek. Pola bungo badasarkan pangolahan grafis dari pola nan ado di Garejo Santa Croce di Usini nan dakek, nan juo marupoan logo parusahaan.

The Recognition

About the A' Design Award Perak

Vinicola Cherchi Desain Label Anggua adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Vinicola Cherchi Desain Label Anggua dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Vinicola Cherchi Desain Label Anggua adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene